APPLY by February 19, 2021
CLOSED
Manager, Marketing & Communications
Division:
New Dawn
Deadline to apply:
February 19, 2021,
4:00 pm
Email resume to:
Sabrina Vatcher
<svatcher@newdawn.ca>
Schedule:
Permanent, Full-Time
Salary/Wage:
$50,000–$60,000/year, commensurate with experience
Job Description
Description
Of New Dawn’s nine divisions, a large part of the Marketing and Communications Manager’s efforts over the next three years will be focused on the development, execution and evaluation of the marketing needs of: New Dawn Homecare, New Dawn Meals on Wheels, A Better Bite Café and Catering, The Convent Centre for the Arts, and the Cape Breton Island Centre for Immigration as well as anticipated future fundraising initiatives. From time to time, the Marketing and Communications Manager will also be called on to support New Dawn Real Estate, New Dawn Community Engagement, and the New Dawn Guest Home and Home Living.
Finally, the Marketing and Communications Manager will be responsible for the overall communications of New Dawn Enterprises – for developing and deploying the story of New Dawn in, to, and with the Cape Breton and broader community. This includes, but is not limited to, media releases, media inquiries, New Dawn Enterprises social media, New Dawn website, New Dawn Enterprises brand development and deployment, and the New Dawn Enterprises annual report.
New Dawn Division Marketing Support
- With input from the respective division Managers on their marketing and/or communications objectives, develop annual marketing and/or communications strategies for ND Homecare, New Dawn Meals on Wheels, A Better Bite Café and Catering, The Convent Centre for the Arts, and the Cape Breton Island Centre for Immigration.
- With assistance from the respective division staff and/or managers, execute the annual marketing and/or communications strategy for New Dawn Homecare, New Dawn Meals on Wheels, A Better Bite Café and Catering, The Convent Centre for the Arts, and the Cape Breton Island Centre for Immigration.
- As needed, assist with the marketing and communications requirements of New Dawn Rental Properties, New Dawn Community Engagement, and the ND Guest Home and Home Living.
- Evaluate and adapt strategies throughout year as required, and review marketing/communications strategy performance with division Manager’s at the end of each year, prior to the development of the subsequent year’s strategy.
New Dawn Enterprises Communications
- Identify and execute opportunities to tell New Dawn’s story in various medium/forums, including, but not limited to social media (Facebook, Instagram, Twitter, blogs), the New Dawn website, New Dawn newsletter, traditional media, the New Dawn annual report, and/or presentations in the community/to community and government partners.
- Maintain responsibility for the organization’s website (ensure it is up-to-date and reflective of organization’s work) and annual report.
- Working with the New Dawn Executive/Administrative Assistant, create engaging, responsive content for the New Dawn Enterprises social media sites.
- Working with the New Dawn Executive/Administrative Assistant, monitor these sites for questions, requests, suggestions, concerns, etc.
- Working with the New Dawn Executive/Administrative Assistant, coordinate workshops to enable staff and managers to oversee their day-to-day social media posts and presence; assist them as needed in their social media use and growth.
- Create and distribute or maintain a New Dawn blog and e-mail and print newsletter.
- Identify opportunities to engage the media in New Dawn’s work in the community and act on these opportunities; as required draft and issue media releases and respond to, and direct, media requests to relevant staff and/or divisions.
- Steward the use and evolution of New Dawn’s visual identity.
Graphic Design
- Deliver, and/or contract out as needed, the graphic design requirements of the organization (posters, mail outs, reports, annual report, rack cards, invitations, social media graphics, clothing, etc.); ensure that all in-house and contracted designs are consistent with the New Dawn brand and visual identity guidelines.
Other/As Needed
- Provide marketing, communications, and graphic design support to future fundraising campaigns.
- Assist in the planning, promotion and execution of NDE events.
- Identify opportunities to improve internal communications.
- Other duties as assigned.
Core Competencies
- Communication
- Responsibility
- Trustworthiness & Ethics
- Time Management
- Results Focus
- Organization
- Risk-taking
- Teamwork
Required Skills
- Self-motivated and able to work independently.
- Highly organized, able to plan and execute multiple projects simultaneously.
- Able to respond to the needs, timelines, and objectives of multiple divisions while meeting individual division deadlines and budget constraints.
- Well-developed interpersonal and communications (oral and written) skills.
- Experience and/or comfort with community engagement and conversation.
- Excellent understanding and familiarity with brand building and brand management.
- Proven track record of creating and executing successful marketing programs/campaigns.
- Familiarity with analytics and other metrics used for evaluating reach and impact of marketing / communications efforts.
Qualifications
- Preferred: post-secondary education in marketing, communications or public relations
- Preferred: 3-5 years experience working in a marketing management capacity
- Required: Social media planning and management experience
- Required: Communications and/or public relations experience
- Required: Graphic design skills and experience
Work Conditions
- Long periods of sitting/concentrating
- Willingness to work evenings and weekends as needed
- Willingness to travel as needed